2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
air transportation system’s reliability and operating performance, and the transparency of pricing facilitated by the internet and online travel distribution channels have all contributed to a precipitous decline in average fares and a significant impact on airline revenues.This paper is intended to examine the airservice liberalization between UK and Singapore in 2007 and find out what are th
1. 논 문 요 약
Ⅰ. INTRODUCTION
지난 수십년간 국제정세를 가장 혼란스럽게 했던 행위 중 하나는 급격히 늘어나는 비행기 납치로 인한 테러 행위이다. 항공기납치는 정부를 협박하는 효과적인 방법인 동시에 정치적 목적의 선전을 위한 가장 확실한 방법이기 때문이다. 항공기의 납치는 전세계 공항의
What is Liberalization?
In general, liberalization (or liberalisation) refers to a relaxation of previous government restrictions.
What is Liberalization of Logistics?
Liberalization of Logistics refers to a relaxation of previous government restrictions in areas of logistics.
For instance, AirService Liberalization, Maritime Transport Liberalization, Rail liberalization, Pipe libe
move
Opportunity
1. Busan metropolitan city, as the 2 major city in South Korea :
2. Not only political, economical but also cultural and social center
Threat
1. Competition with Korean Airline in domestic airservice
About Boarding Gate
- Korean Air – Direct boarding gates
- Air Busan – Shuttle bus ->Make delay
->Need to use direct boarding gates
A. What are the principal activities of your company?
The Group's principal activity is providing air transportation service as the Republic of Korea's national flag carrier. Other activities include providing aircraft maintenance and engineering services, and the sale of duty-free goods. It is also involved in providing in-flight meals for third parties. In addition to passenger transportati
직원들의 서비스 의식 제고 도모
사내 서비스 웹진 ‘Service Bulletin’제작
서비스 불만사례 케이스 스터디,
서비스 우수직원 소개, 다양하게 변화하는
고객의 서비스 요구 동향 및 서비스 관련자료,
서비스 우 고가품, 생동물, 식품 또는 의약품 등의
전문적인 운송 서비스 제공
출발지 예
Weaknesses : Although DHL has provided value added services- like computerized tracking, 24-hour customer service every day of the year, and proof of delivery service- , there are obvious limitations. It is expensive to provide service and customers using that service were often not always charged extra because of cheaper price in competitors.
And including new segment, it is very hard to handle
As Global Best Airline which got the 3 Best (Best Service, Best Reliability, Best Management), Korean Air concentrates capabilities on internationalization, knowledge, and E-business by devoting all energies to safety and innovative operation as well as improving its image to strengthen the phase. Among those three concentrated ones, human resource management is included in knowledge. Fundamental